Showing posts with label networking. Show all posts
Showing posts with label networking. Show all posts

Monday

Connect With Success! Networking and events to grow on.

What a great time to be in business! Tons of great events and resources are available to help you grow. I’ve picked out a few that I KNOW will be of great value to you. Pick the ones that work for you and never mind the rest – but if you know of someone else who could benefit from anything here, please pass it on!

NETWORKING:
Featured
02/19/2013 - NETWORKING IN THE CITY: Biz After Hours at OLD CHICAGO Register ONLINE to get in F|RE|E, otherwise pay $15 at the door. 50+ pre-registered! Get your F|RE|E Networking Pass at: http://www.bit.ly/303network

02/26/2013 - WE HEART BUSINESS Networking Mixer
Presented by FOUR of Denver’s major networking organizations – F|RE|E EVENT. RSVP at http://www.meetup.com/coloradoconnector/events/103770502/ .

Ongoing -Visit website for event locations and details.
Denver Connections – variety of networking events in a variety of locations. LEARN MORE: http://www.meetup.com/Connectors/

Dynamic Women Networking – meets all over the metro area at a variety of times and locations! LEARN MORE: http://www.meetup.com/Dynamic-Women-Networking/

Onederous Tribe Abundance Network – meets all over the metro area at a variety of times and locations! LEARN MORE: http://www.meetup.com/Onederous-Tribe-Master-Manifestors-And-Abundance-Network/

WORKSHOPS:
02/12/2013 to 02/21/2013 – ART OF LOVE: The Missing Keys to Unshakable, Sizzling & Lasting Love (Online). Whether you are in a partnership now or still seeking your beloved, you definitely want to register for this transformational event now. http://bit.ly/artoflovesummit2013

03/05 2013 - F|RE|E Marketing Workshop: How to Market Your Small Biz All the Way to the Bank! Presented By Marketing & Media Monsters.
Come learn the super successful marketing system the Big Dogs use to create and grow massive profits and customer loyalty. BY REGISTRATION ONLY, limited seating available: http://mandmmonsters.com/free-marketing-training-course-denver-march-5/

04/07/2013 – Social Media Marketing World MEGA-Conference, San Diego, CA. Join 1,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner. REGISTER NOW at http://bit.ly/WY5lHa

RESOURCES:
Best F|RE|E email marketing course ever!
http://mandmmonsters.com/best-free-email-marketing-course-ever/#

F|RE|E Membership to Marketing & Media Monsters. More goodies than you can shake a stick at! http://mandmmonsters.com/join-our-industry-based-marketing-club/#

REPORT: The Edge of Success - 9 Proven Techniques to Increase Sales: http://bit.ly/edgeofsuccess9tips

POWER OF PINNING: How to use Pinterest to drive traffic and sales to your biz! http://bit.ly/powerofpin

HAVE SOME FUN:
Why should THIS GUY get our vote as the best salesman in the Denver Metro area?
http://bit.ly/JeffOrzel

02/12 at 6:00pm - TRIVIA NIGHT with MileHighMusicPatrol.com - DENVER'S BEST DJ's - http://www.meetup.com/303Network/events/qcgpgfyrdbqb/


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THIS UPDATE BROUGHT TO YOU BY:

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(303) 799-9044 | www.AFWonline.com




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Tuesday

Networking Through Strategic Alliances

Networker’s know that you always get back more from your network then you have to give to it. However, that should not stop you from thinking about new ways you can help the people in your network. Your network is full of people who would like to partner with you, though neither of you may have approached the idea or formalized a plan. Here are some suggestions for ways that you can form strategic alliances with other businesses in your network.

BNI (Business Networking International) coined the phrase “giver’s gain”, which basically means that if you give referrals, leads or resources the recipients will want to repay you somehow. The problem is that as your network grows, it will become increasingly difficult to give referrals to everyone in your network.

This is somewhat counter intuitive because most people would think that as they add contacts to their network it will be easier to refer the new members of your network to each other. However, if you know five accountants it is difficult to refer to all five of them equally. One way to give back to your network is to develop a number of strategic alliances.

There are a few basic steps you should follow to help ensure that your new alliances are effective. First, be sure to think about what you want the alliance to accomplish. Are you simply trying to reach new potential customers? Or are you also trying to reduce your marketing costs? In general, think about the goals of the alliance. Here are some things you might want to consider.

- You will get access to the networks of your partners.

- You will get to associate your business with another, potentially, more established brand.

- You can decrease your overall marketing costs, while expanding your reach.

- You can learn from other businesses. What has been successful for them in the past?

Next you should think about who you want to partner with. If you are a Realtor, you might think of mortgage originators or real estate attorney’s that you could partner with. Bear in mind that your partner does not have to have the same goals are you, but they should be complementary. Here are several ways you can potentially form and alliance with another business.

- Create an alliance with a customer – Creating a mutually beneficial relationship with a key customer can strengthen the relationship and reduce your risk of losing this key customer.

- Create an alliance with a market leader – If you are a small business, you may be able to reap hue rewards from partnering with the market leader in your area. You may be able to offer a level of local penetration that a big company may have trouble creating on it’s own. The alliance may not offer a huge financial incentive for the small business but you can leverage the alliance in your own marketing program. If you are the market leader, consider partnering with a young, easer business that might be able to offer you this type of market penetration.

- Create an alliance with a non-profit organization – You might be able to create an alliance with a trade organization or local community organization, which offer not only direct rewards, but also in-direct rewards from helping a good cause.

- Create an alliance with a former employer – Your company may offer a service that complements the services offered by a former employer.

- Create an alliance with a competitor – while you have to pay very close attention to detail when partnering with a competitor, you might be able to tap into their resources to extend your reach. They might be a competitor, but may not have the specific expertise that you do. For example, many people would consider Yahoo! and Microsoft’s MSN internet portal to be competitors, but MSN recognized Yahoo! Strengths in keyword driven advertising and started featuring Yahoo! Ads with their search results. Of course, MSN is now developing their own contextual advertising system, which means the partnership is coming to an end soon.

- Create an alliance with a parelell industry – simply stated, find another business in your market but that is not a direct competitor and then team up to market to the same customer base. Each company can pitch in financially and see incremental results from their marketing activities.

Planning out exactly how the alliance will work is the next step. You and your partner should clearly outline what each party is going to be responsible for and how results are going to be monitored. Be sure to discuss the costs involved in the alliance and make sure that each party has a clear understanding of what all of the costs will be. Here are some ideas to consider.

- Ask your partner to display your literature and/or products. A Realtor may be able to display brochure from a mortgage broker in their office or include it in the packet of information they present new clients.

- Ask your partner to link to your website from theirs. An accounting firm may be able to place a link to your financial planning practice on their website.

- Include your brochure in a partners mailings. A delivery company might be willing to include your brochure in the invoices they send to their customers each month.

- Develop joint marketing materials that promote both businesses and share the expenses of implementing the plan. For example, a handyman and a landscaper may develop a direct mail piece that promotes both companies and then each company can contribute to the mailing expenses.

- Develop a “preferred partner” program that offers customers a financial incentive to buy products in tandem from two companies at once. For example, a car dealership might form a partnership with a service station and offer maintenance bundled with the purchase price of a car. A health club may offer a joint membership to a local tennis or pool club.

- Develop a seminar with another business – develop a educational seminar program with a business in your industry and then market the events as a team.

- Publish news about the businesses you have developed an alliance with.

- Introduce your new partners to your key clients. Perhaps you can invite your partner to events you are involved in.

- Serve as a sponsor for events your partners are involved in.

Once you have set up your alliance and implemented your plan, it is critical that the lines of communication stay open and that you pay attention to the relationship you have formed. Check in with your partner to make sure they are happy with the way things are going.

Set up a weekly meeting or conference call with your partner and go through a progress report. You may also find it helpful to create a “report card” for your project before it begins. Base your report card on the goals you laid out early in the relationship and then revisit it over time. By laying out the goals in advance, each person involved with the project will understand what is expected of them. In addition, it is harder to ignore setbacks and bumps in the road if expectations are fully developed and everyone is on the same page before the project begins.

The most common mistakes involve failing to clearly communicate through each stage of the alliances growth. Think about the overall value proposition, where each parties goals are aligned and mismatched, the level of commitment or excitement from each party. Always think about how the alliance can become a win-win for everyone involved. If you do not think you can really add value, don’t participate because you do not want to damage your credibility. Finally, if the alliance simply does not add measurable value to your business, do not participate.

Creating these formal alliances will help you develop and strengthen the relationships you already have. Power networkers can create multiple alliances with multiple members of their network. These alliances have the added benefit of allowing you to add value to a number of businesses without having to actually give specific referrals to a number of businesses individually.

7 Ways To Network Your Way Out Of A Job And Into A Work At Home Career

Everyday you can read articles about how people network and find another job. You can find countless numbers of books and articles on how to create relationships to find jobs that might not otherwise be known. But what about people who don’t want to work?

I am not talking about a lazy person without any ambition. The person I am referring to is the unemployable, the serial entrepreneur or corporate refugee. If you are currently working in a job and what you want is not another job but to become a work at home entrepreneur networking can still be for you.

Here are 7 networking strategies you can use to catapult your work from home career.

1. Create your own Board of Directors. IBM and Microsoft are not the only ones who should have a boardroom team. As a home based business owner you want to have a group of people who you can meet with, mastermind and get advice from.

Often times they may see skills and talents in you that you might not recognize. Once you have identified what your business goal is you have the opportunity to leverage the power of six degrees of separation. Six degrees of separation is the principle that anyone on earth can be connected to another person on the planet through a chain of acquaintances that has no more than five relationships apart.

2. Join Networking Organizations for Entrepreneurs. Successful business owners like to connect with each and expand their relationships. Look for organizations that have business owners in the same area of interest as you. Don’t just see them as competitors. Look for opportunities that you might be able to assist them in some way. Here are a couple of groups to consider:

The Chamber of Commerce

BNI (Business Networking International

Le-Tip

Rotary International


303Network

Each of these organizations have different personalities and cultures. Attend a few meetings before you call one of them home. Know what you ultimately want. Basil S. Walsh states, “If you don’t know where you are going, how can you expect to get there?”

First establish in very specific detail what you are going to achieve. Did you notice that I said going to achieve? Life will give you exactly what you expect from it. Start with the end in mind.

Now is the time to dream big and visualize what your life will look like when you are a successful business owner. Don’t worry about the how. Simply set goals by asking yourself some key questions such as:

A. What would I love to do even if I did not get paid for it?

B. How many days will I work each week?

C. What type of work from home business am I interested in?

D. Where will I live?

E. What do I like to do?

Determine what you need to happen to get out your job. Do you know how much you need to make in your business to leave your job? What is your financial freedom number? Your financial freedom number is the amount of income you need to have coming in passively each month to cover all of your expenses.

One of the reasons you want to know this is when you are looking at home based business income opportunities you want to choose one that has the profit potential you want and need. If your financial freedom number is $5000.00 per month you don’t want to choose a business that does not have the potential to net that on a passive basis.

As you are networking and meeting new people you can analyze the business opportunities that arise from a totally unemotional point of view because you are clear about your goals.

3. Remember it is better to give then receive. One of the biggest problems I see with networking is most people go in it to see what they can get first before they give. Always look for a way to be of service to the people that you meet first. There is a universal law of reciprocity. You will always get back more than you give out. As you get to know people think about how you can help to enrich their life or help them towards their goals.

If you read an article or run across something that might be of help to them send it. When you have a genuine interest in others success you are blessed through your giving.

Some people call it karma and others say you reap what you sow. My life’s experiences have been blessed more than I could have every imagined whenever I give.

So look for ways to contribute. You may be able to do this in a variety of ways:

a. Volunteer to work with them some way.

b. Introduce them to people in your network that could help them.

c. Send notes or articles that might be areas of interest or could help to increase their business.


4. Learn how to joint venture or strategically partnership. One of the fastest ways to get out of your job, launch a business or simply make some money is to create a joint venture with someone.

Joint Venturing is a way to take either yourself or two other people who could profit from working together but simply did not have the relationship. You profit from making the connection.

For example you know a veterinarian has a large practice with a list of over 700 clients. You also have a relationship with a new pet groomer in the city who is trying to increase his business. You put the two together and every time the pet groomer gets a new client due to your structuring this deal you get paid. We call this mail box money. Money comes in your mail box whether you work or not.

5. Set up a written networking plan. I am amazed at how much time and effort people will spend to find a new job. However, when it comes to designing a plan to exit the rat race they do it almost haphazardly. You will be much more effective if you have a written plan. The plan does not have to be elaborate. Here are some of the basic things you want to cover:

a. What is my goal?

b. Who do I want to meet?

c. What events should I focus on?

d. How often should I be networking?

6. Attend seminars and boot camp events. Specialized knowledge is one of the keys to being successful in a home based business. When you attend boot camps and seminars you able to surround yourself with like minded people as well as learn from the experts.

However, if you really want to make these educational experiences profitable do three things:
a. Introduce yourself to at least 3 people and get their cards. Ask them why they are there and what they hope to get out of the event. Exchange numbers and ask, “What is the single most important thing you need help in making your business venture successful?”

When you ask this of someone else you will genuinely get to know someone and you may be able to help them. In addition, out of respect they will want to know more about you and a new relationship may be formed.

b. Go to lunch with someone you meet at the seminar and tell them the things you learned so far and will implement. There is something about speaking your goal out loud that will make it real. If you immediately implement one single action every time you learn something the results will grow exponentially.

c. Introduce yourself to the speaker. Sometimes this can be difficult if the event is large. However, if there is a book signing buy their book so while they are signing it you can ask one question. My question is, “What is the single most important skill you contribute to your success?” You might like my question or you can come up with your own. The point is you have a great opportunity to network and learn from someone who is a master at their craft. Seize the opportunity.

7. Have a goal for every networking opportunity. Simply going to an event and “working the room” almost never yields any measurable results. Before you attend any event know what you want your outcome to be in advance. Are you going to meet specific person? How will you insure your introduction? Make sure you have crafted out a plan and enlist support from someone to help you execute if needed.

For example, if you want to meet someone ask the host of the networking event if they know the person and if they would be willing to introduce you. Your chances of success are almost guaranteed due to the nature of the event.

Networking is often an overlooked opportunity to find a way out of the rat race. If you want to look for a work at home career, connections can be a key to rapid success.

Networking The Core Of Your Career

After you’ve created all your “self-marketing documents” and verbal presentations, you’re ready to take your job search “to the street” and begin networking. The goal is to contact people who can help you reach the hiring managers inside your target companies. Networking can be done on the phone, in person, via e-mail or even “snail mail.”

Ford Myers, M.Ed., president of Career Potential, a Haverford, PA-based career consulting firm and developer of the “New Year, New Career Power Plan to Achieving Career Success in 2006″ states, “Networking is a lot simpler and less scary than many people think. You do not need to be a good ‘schmoozer’ to network effectively. In fact, the best networkers are often great listeners, as opposed to great talkers.”

And no matter what, don’t ever let-up on your networking efforts. Ninety-five percent of my clients land great jobs through their networks. It’s not worth risking those odds to NOT be continually networking! Remember: If you’re in career transition, networking IS your job. It should be the primary focus of everything you do. The quantity and quality of your networking time is directly related to the personal, professional, and financial satisfaction you’ll have in your next job.”

Who should be on your contact list? Who should you be reaching out to? The answer is: everyone you know. Everyone? Yes, everyone! Every single person alive who knows your name should be on your contact list! (The only exception is people who clearly don’t like you)! It doesn’t matter what these contacts do for a living, or where they live, or how much power or money they have. The key is not to pre-judge people or make assumptions about who can and cannot help you. After guiding thousands of clients through the networking process, I have learned that most new jobs are secured through people who were least expected to be of help!

Let’s “de-mystify” the networking process, so it won’t seem overwhelming or confusing to you any longer. What follows is a highly-structured and purposeful approach that consistently produces excellent results! Using your Contact List to focus on the specific people to contact, here are the basic steps you’ll need to follow:

1. Build Rapport. State, “I was referred by (give name of mutual friend/colleague), or “I was referred by our mutual colleague/friend (give name), who suggested that” …. (Find some area of common interest to discuss). I’m contacting you about a career matter, but let me assure you that I am not calling to ask you for a job – nor do I expect you to even know of any job openings. Let me start by telling you a bit about myself and my professional background….

2. State “where you’ve been” by using a Positioning Statement. This is a succinct, pre-prepared verbal statement that explains “who you are” professionally. Example: “I am a senior Financial and Operations Professional and graduate of Western General’s Financial Management Program. I have more than 15 years of experience in the Manufacturing and Services industries. My strengths include analysis, problem-solving, communication and innovation. I have specific expertise in Financial Analysis and Reporting, Cash and Risk Management, and Productivity Analysis. I am seeking a leadership position with a focus on Financial Reporting.”

3. Share “what happened” with an Exit Statement. This is a concise explanation of why you’re no longer at your previous position, or why you’re interested in leaving your current employer. Example: “As a result of a merger between two business units, over 1,500 positions have been affected, including mine. I now have the opportunity to explore other career options in Financial Services that will leverage my proven strengths in analysis, problem-solving, communication and innovation.” The Exit Statement must be expressed in positive terms, so there will be no suspicion that you “did something wrong” to lose your job.

4. Ask for help. “Would you be willing to help me?”

5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do I expect you to know of any appropriate positions. However, I am interested any advice or guidance that you could offer, in addition to any networking contacts you could provide. (Give name of mutual friend/colleague) told me that you’d be a great person to talk to for this purpose. Would you be willing to review some of my credentials, and give me candid feedback? I could send the materials right over.”

6. Ask again for help, i.e., expanding contact network, guidance, advice, feedback. Leverage the notion of “six degrees of separation” – ask for contacts from your contacts! And always “come from generosity.” This means you should be on the lookout for opportunities to offer something of value in return.

7. Share your main documents, and set a time to get back to them. State, “I’ll e-mail (or fax) a one-page Professional Biography and list of Target Companies to you. Then I’d like to follow-up and have another conversation – when would be better for you, Wednesday afternoon or Friday morning? I know your input will be of great value, and I appreciate your willingness to help. Follow-up after your networking meeting and keep the conversation going with two-way value exchange. Note: if the contact is a “center of influence,” try to have your follow-up discussion face-to-face instead of on the phone, unless the contact is outside your geographic region.

It’s a smart career move to always be networking, no matter what’s going on for you professionally. If you don’t need help at this time, build-up your networking power by helping others. In general, people will want to help you. It makes them feel good about themselves. It boosts their self-esteem to be considered “a connector” of people with opportunities and information, and it makes them feel important.” Networking is a great investment in your future, and over the long-term, it always pays big dividends!